Here’s one of the BIGGEST mistakes I see brands and marketers making:
😳 They’re missing a key section in their funnel.
And here’s how to know if you’re doing the same:
✨ Are you promoting the sh*t out of yourself and your brand online and trying to sell there?
Probably a problem.
🔥 Imagine a funnel. The top of the funnel is where you reach the most people in the most superficial way (social media content, online ads, and PR). The bottom of the funnel is your highest-price offer.
🔥 Many brands are missing what should be in the middle, where you talk more deeply, warm up your customers, and weed out who really isn’t ready to align with you.
Think of a newsletter, a subscription, or an SMS campaign. You also want to drive people to a place where you can communicate directly or re-target them.
😉 Yes, you will sell some products or services on social media, but your overall conversion should be higher when you add another section of your funnel.
And you’ll have to work twice as hard trying to get sales with every social post than having a strong call to action in the next section of your funnel.
🔥 Want to learn more? We’ve got some courses on marketing funnels in our PQ Collective and we’ve been digging into it in our weekly newsletter that marketers and entrepreneurs reach every week!