Interview with Spread 'Em Kitchen Founder Mellisa Mills
Like many of you, it was love at first bite when we tried Spread'Em Kitchen's dips. It was the beet cashew spread that first caught out attention and pretty soon we were addicted to all of her products. She was also a part of what inspired us to start Piquant Marketing!
Since she's an experienced entrepreneur, we figured we could all learn a thing or two from Mellisa.
What is the best part of your job?
Every day feels like an adventure. There is always a question to answer or a puzzle to solve. You have to do research and talk to different people and all of that leads to fresh clues to help you piece together the puzzle of running a company. It's pretty incredible!
What has been the most effective marketing strategy for you?
Getting as many people as possible to try the dips through store demos, farmers markets and mini events. Then engaging with those people on social media, encouraging them to share their own Spread'Em story. I'm a big fan of a personal approach.
What has been the hardest part of running your own business?
Doing almost everything myself and getting things done on time.
What does the future hold for you?
I am working on partnering with a cashew farm so Spread'Em can establish a direct trade relationship. I want to be doing as much good as I possibly can and that includes repsonsibly sourcing with win-win partnerships. I am also working towards national distribution. So far the dips have gotten as far as Manitoba, which I think is pretty cool! The dips seem to bring so much joy to people, so I just want to share that experience with as many people as possible!