Drop Everything and Stock Up on These Local Products

You won't be able to stay in denial for much longer; summer is coming to an end soon and if you can't take any more pumpkin-spice flavoured foods then don't freak out just yet. We're here for you. Here are our top five local products you're going to need to try if you want to live life to the fullest.

Read More
Creating a Successful Brand Identity - Part Two

You’re back for part two! We were excited to kick-off our mini series with some homework. So, how did it go? What were your observations? Did you see some common trends among your competitors? Did you spot any unique differences in your services or product? Are you feeling like you totally got this or are you’re feeling like even though you may be similar you know you can stand out with some smart marketing?

Read More
Creating a Successful Brand Identity - Part One

You’ve done the hard stuff - created a product or service that you believe in, developed your business plan and positioning statement, established your target audience, and you’ve done all your market research. Next to creating an amazing product or service, your brand identity is one of the most important parts of your business that you’ll invest in. We’ve created a mini series on creating a brand identity to ensure your business has success in a competitive marketplace!

Read More
The Basics of Influencer Marketing (And why you need to know it)

Some business and marketing experts predict that influencer marketing is going to explode this year and that as many as 84% of marketers plan on using it in their overall marketing plans. But we would argue that it's already arrived and that it's been officially mainstream for a few years now.

Let's look at the basics of influencer marketing.

Read More
Getting personal with Piquant Marketing Co-Founder & Marketing Director Lindsay O'Donnell

Lindsay, we have years working together behind us and now we’ve been through one big year together growing Piquant Marketing. You’d think we would know more than we ever wanted to know about each other after countless projects and late night texts, but I still have questions! I know you have great insight for other budding entrepreneurs out there and even some good reminders for me, so I’ve put together some questions so everyone can get to know you better.

Read More
Kristen Scharf
Bringing Kenyan Communities to the world through partnerships and storytelling with Rubie Ruth

I met Rubie years ago now when she led me around Kenya guiding me through tea farms, schools, markets, and the tireless work of Ubuntu. She is someone who works to bridge her community with the rest of the world and never stops investing in her home by offering others a hand up in their own enterprises. In all honesty I can't wait to get back to the Ubuntu cafe and watch her work. But for now we picked her brain a bit to learn that life on the other side of the world isn't always so different when it comes to marketing, business, and side hustles! 

Read More
Lindsay O'Donnell
Food Science, Business, and Passion with the Founders of Tempea

If you're thinking of taking your side-hustle full time or taking the leap into entrepreneurship then this interview is for you. Our clients Andrew and Ariela from Tempea talk about the beautiful journey of starting your own company, the very real challenges, and how sometimes the universe just lays things out for you.

Read More
Fair Trade and International Partnerships with Paul Bain of JusTea

We knew the minute we saw Justea on the shelves that we had to meet the founders. Paul Bain, one of the co-founders talked to us about how a local company here in Vancouver with international partnerships came to be and how it differs from other food businesses.

Read More
Here's What a Blogger Rate Sheet Should Have

One of the biggest trends in marketing right now involves working with 'Micro Influencers'. And the good news is that if you're reading this, you likely are one! If you're someone who is looking to work with brands on your social page then a rate sheet is a must! Since we've had a number of people ask us what should be on it, we're breaking it down for you!

Read More
Answering the Call with Chloe from Chloe's Countertop

One thing we love about the Chloe's Countertop brand is how real it is, like check your ego at the door and invite our fears in for a cup of coffee. It's a personal brand that seems so confident and yet so inviting, we wanted to know how Chloe created such a seamless and refreshing brand in a world of insta-perfection. 

Read More
The Digital Tools We Can't Live Without

Almost a year into our business we've found some key (and mostly free!) tools that really help us keep productivity up and the communication flowing. Some of these might not be surprising, what is surprising is how much they can support the growth of your business too. 

Read More
Talking Fitness, Branding, & Empowerment with Rebecca from Be Naturally Fit

Rebecca from Be Naturally Fit keeps us inspired and motivated through her website and social channels so we wanted to ask her how she's able to create such an authentic and strong brand, and what motivates her. We love her advice for getting started and how her own brand evolved organically!

Read More