Some business and marketing experts predict that influencer marketing is going to explode this year and that as many as 84% of marketers plan on using it in their overall marketing plans. But we would argue that it's already arrived and that it's been officially mainstream for a few years now.
Let's look at the basics of influencer marketing.
Lindsay, we have years working together behind us and now we’ve been through one big year together growing Piquant Marketing. You’d think we would know more than we ever wanted to know about each other after countless projects and late night texts, but I still have questions! I know you have great insight for other budding entrepreneurs out there and even some good reminders for me, so I’ve put together some questions so everyone can get to know you better.
I met Rubie years ago now when she led me around Kenya guiding me through tea farms, schools, markets, and the tireless work of Ubuntu. She is someone who works to bridge her community with the rest of the world and never stops investing in her home by offering others a hand up in their own enterprises. In all honesty I can't wait to get back to the Ubuntu cafe and watch her work. But for now we picked her brain a bit to learn that life on the other side of the world isn't always so different when it comes to marketing, business, and side hustles!
If you're thinking of taking your side-hustle full time or taking the leap into entrepreneurship then this interview is for you. Our clients Andrew and Ariela from Tempea talk about the beautiful journey of starting your own company, the very real challenges, and how sometimes the universe just lays things out for you.
One of the biggest trends in marketing right now involves working with 'Micro Influencers'. And the good news is that if you're reading this, you likely are one! If you're someone who is looking to work with brands on your social page then a rate sheet is a must! Since we've had a number of people ask us what should be on it, we're breaking it down for you!
One thing we love about the Chloe's Countertop brand is how real it is, like check your ego at the door and invite our fears in for a cup of coffee. It's a personal brand that seems so confident and yet so inviting, we wanted to know how Chloe created such a seamless and refreshing brand in a world of insta-perfection.
Ever wonder how Instagrammers become ambassadors? How are they finding these opportunities and what do they entail? We sat down with holistic nutritionist Jordan Bruce who has worked with several brands. We asked her to spill the beans and give us some tips on how you can be compensated through your social presence and what to expect when you're an official representative of a brand.
Kristen and I get asked all the time about our business partnership which makes sense since you are likely to spend more time with your business partner than anyone else in your life for a while. Starting a business is a unique, amazing, and sometimes challenging journey. So what makes a successful partnership?
We'll admit it that Facebook isn't as new or sexy as it used to be but we tell our clients it's 100% worth your time. It has the biggest audience and Facebook shows no signs of slowing down in terms of new technology, updates, or expansions. Here are 50 easy things you can do right now to increase your profile's visibility and reach.
Hi! I'm Pina from Coffee Campari Cannoli. Since my blog is a reflection of my life, it mostly contains classic Italian food and desserts, or recipes with an Italian twist on them. Over time, I've developed my own food photography style and get many questions about my photos. I'm going to share some of my tips and tricks with you!
We're excited to announce our very first #VancityVirtualPotluck! The idea is to connect local bloggers and chefs with each other and become a stronger voice together. Even if you're not a blogger, you will be able to discover some of the incredible and talented food voices here in your own city coming together for one epic virtual feast!