Bringing Kenyan Communities to the world through partnerships and storytelling with Rubie Ruth

I met Rubie years ago now when she led me around Kenya guiding me through tea farms, schools, markets, and the tireless work of Ubuntu. She is someone who works to bridge her community with the rest of the world and never stops investing in her home by offering others a hand up in their own enterprises. In all honesty I can't wait to get back to the Ubuntu cafe and watch her work. But for now we picked her brain a bit to learn that life on the other side of the world isn't always so different when it comes to marketing, business, and side hustles! 

Your role is really about community, bringing it together, and raising awareness of the work of Ubuntu. How do you do that?

I am an extrovert and I love socializing with lots of people which opens a great opportunity to share about Ubuntu. I also share a lot on social media for the world to know who we are and what we do. I damn love what I do!

Rubie with some of the Ubuntu team in Keyna

Rubie with some of the Ubuntu team in Keyna

What is the biggest challenge you face in your role?

Dealing with vendors who don't commit to deadlines has always been such a pain to me. Always not fun to work with people who are not sensitive to quality and end up delivering either the wrong or substandard raw materials which affects our set timelines. 

How important is branding and marketing in your role? 

Very important! Branding tells a lot about our organization, the people who make it, and why are products are being made. Consistency with the storytelling and the people behind Ubuntu makes me feel great and organized. It's so satisfying to put a spotlight on some of the people who contribute to Ubuntu.

Ubuntu empowers lives through pediactric health and education programs.

Ubuntu empowers lives through pediactric health and education programs.

What's the biggest lesson you've learned in your role at Ubuntu about business?

I have learnt to be confident enough to accept my faults because no one is perfect and everyone has faults no matter how successful or unsuccessful one may be. I have also learnt to appreciate and take good care of myself and never sacrifice my health for anything. Nothing is as important as my health and nothing ever will be. I need to be healthy to work wholesomely.

Rubie of Ubuntu

What's next for you and your career?

I want to keep exploring more on technology/digital sector businesses.

Lindsay O'Donnell