Posts in Marketing
For the Love of Food: 6 Tips for Aspiring Instagram Foodies

From food reporters and micro influencers to holistic nutritionists and recipe creators, the online world is flooded with inspiring content from foodies who know how to make their audience drool with photography on Instagram. How do you stand out amongst the crowds?

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Roslyn Kent and How to Start Working with Your Favourite Brands

Want to gain some more experience and earn some extra cash by freelancing your marketing services? Roslyn Kent has been doing it for a number of Vancouver companies for years now and she shared her secrets for getting started.

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How to Reach out to Brands as Freelance Marketer

So you’re just starting out; you’re an independent freelancer or contractor, and you have a couple of brands in mind that you want to work with. Minor setback: you just don’t know how to reach out to them. Here’s what you need to know about getting that ball rolling and to keep it in momentum.

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Building a Brand in a Crowded Market

It's becoming increasingly harder to build a brand and an audience on social media, but here are a few tactics to help you rise above the noise.

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Here's Your Crash Course in Digital Marketing

Influnencer marketing to tricks on improving your Facebook presence, we've got all the blog posts in one place to get you up to speed on digital marketing.

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Our 3rd #VancityVirtualPotluck Was A Success! And We’re Sharing Our Secrets!

That's a wrap on our latest event, the 3rd #VancityVirtualPotluck! Our digital event had over 70 foodies while our live event brought together 40 hungry Vancouverites for one epic potluck. Our weeks of hard work paid off and now we're sharing our tips on how to make sure your event is a success, too.

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How to Make Money Now Through Blogging and Instagram

We're surprised at how small changes can really make influencers easier to work with, more memorable, and get work more frequently. Here are some small tricks that can give you an edge.

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Creating a Successful Brand Identity - Part Two

You’re back for part two! We were excited to kick-off our mini series with some homework. So, how did it go? What were your observations? Did you see some common trends among your competitors? Did you spot any unique differences in your services or product? Are you feeling like you totally got this or are you’re feeling like even though you may be similar you know you can stand out with some smart marketing?

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Creating a Successful Brand Identity - Part One

You’ve done the hard stuff - created a product or service that you believe in, developed your business plan and positioning statement, established your target audience, and you’ve done all your market research. Next to creating an amazing product or service, your brand identity is one of the most important parts of your business that you’ll invest in. We’ve created a mini series on creating a brand identity to ensure your business has success in a competitive marketplace!

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The Basics of Influencer Marketing (And why you need to know it)

Some business and marketing experts predict that influencer marketing is going to explode this year and that as many as 84% of marketers plan on using it in their overall marketing plans. But we would argue that it's already arrived and that it's been officially mainstream for a few years now.

Let's look at the basics of influencer marketing.

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