Posts in Marketing
The Basics of Influencer Marketing (And why you need to know it)

Some business and marketing experts predict that influencer marketing is going to explode this year and that as many as 84% of marketers plan on using it in their overall marketing plans. But we would argue that it's already arrived and that it's been officially mainstream for a few years now.

Let's look at the basics of influencer marketing.

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Here's What a Blogger Rate Sheet Should Have

One of the biggest trends in marketing right now involves working with 'Micro Influencers'. And the good news is that if you're reading this, you likely are one! If you're someone who is looking to work with brands on your social page then a rate sheet is a must! Since we've had a number of people ask us what should be on it, we're breaking it down for you!

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Answering the Call with Chloe from Chloe's Countertop

One thing we love about the Chloe's Countertop brand is how real it is, like check your ego at the door and invite our fears in for a cup of coffee. It's a personal brand that seems so confident and yet so inviting, we wanted to know how Chloe created such a seamless and refreshing brand in a world of insta-perfection. 

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Branding & Ambassadorships with Jordan Bruce

Ever wonder how Instagrammers become ambassadors? How are they finding these opportunities and what do they entail? We sat down with holistic nutritionist Jordan Bruce who has worked with several brands. We asked her to spill the beans and give us some tips on how you can be compensated through your social presence and what to expect when you're an official representative of a brand. 

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How to Take Stunning Food Photos with Pina from Coffee Campari Cannoli

Hi! I'm Pina from Coffee Campari Cannoli.  Since my blog is a reflection of my life, it mostly contains classic Italian food and desserts, or recipes with an Italian twist on them. Over time, I've developed my own food photography style and get many questions about my photos. I'm going to share some of my tips and tricks with you!

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Vancity Virtual Potluck

We're excited to announce our very first #VancityVirtualPotluck! The idea is to connect local bloggers and chefs with each other and become a stronger voice together. Even if you're not a blogger,  you will be able to discover some of the incredible and talented food voices here in your own city coming together for one epic virtual feast!

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50 Things to You Can Do RIGHT NOW to Increase Your Instagram Presence

Ever look at Instagram accounts that aren't much different than yours but seem to have many more followers than you? They're probably just putting some extra time in and being creative. Here are 50 things you can do right now to boost your Instagram presence!

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When You Should Hire a Marketing Agency (As a Small Business)

In a recent blog post we discussed signs you shouldn't be working with a marketing agency. So, it only makes sense that we follow it up with a post on when you should hire one! This post is for small businesses, but agencies can make a lot of sense for much bigger companies and corporations as well.

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An Interview with Sisley from The Pure Life

We're not shy about saying that Sisley from The Pure Life is one of our favourite people and brands to work with. We think there is so much we can learn from her since we're seeing her turn her passion and knowledge into a profitable brand right before our eyes.

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Interview with Spread 'Em Kitchen Founder Mellisa Mills

Like many of you, it was love at first bite when we tried Spread 'Em Kitchen's dips. It was the beet cashew spread that first caught out attention and pretty soon we were addicted to all of her products. She was also a part of what inspired us to start Piquant Marketing!

Since she's an experienced entrepreneur, we figured we could all learn a thing or two from Mellisa. 

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When You Shouldn't Hire A Marketing Agency

Hiring an agency (us!) can help support the growth of your company by using the knowledge, tools, experience, and resources of people like us who are specialized in marketing. But it doesn't make sense for every company. Here are times when you shouldn't hire a marketing agency.

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Marketing Podcasts We Can't Live Without

It blows our minds when people tell us they don't listen to podcasts. What do you listen to while you drive, workout, cook, or take a bath? Podcasts are such an easy and fun way to get inspired, stay informed, keep your finger on the pulse, and stay sharp.

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The 3 Elements for a Complete Marketing Campaign

After years of crafting, executing, and then reporting on marketing campaigns, we've realized that there are three elements that make up a well-rounded and complete campaign. We've also found that breaking down what these elements are and why they are included before presenting to our clients or partners is critical. Some aspects of a plan seem obvious while others don't might not seem appealing until you break them down. 

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How to get invites, free product, and sponsorships from Marketing Agencies (like us!)

We're always amazed to see people getting free products, invites to cool events, or even making a living from their blog and Instagram. How do they do that? Sometimes they don't even have that many followers and aren't professional photographers or writers. How are they getting noticed? Are they approaching companies or are they approaching them?

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