How to Start Working with Brands as an Influencer
We get a ton of emails asking for advice on building personal brands on social media and how to connect with companies for paid relationships. The good news is that it's easier than you might think to get started. We've got some tips on how to approach brands and build relationships with your favourite companies.
Put Your Game Face On.
If you want to do business with a brand, then you should mean business. And by this we mean have confidence in yourself and your skills. Know what you’re good at and make sure you communicate this to the company. You don’t need to tell them you’re good at everything (because no one is), but if they can sense your self-confidence, they’ll be more inclined to work with you.
Start Small and Then Work Your Way Up.
Before you can start charging the big bucks, it’s a good idea to work with a few brands as a micro-influencer first (exchanging content for products). This will help you develop your skills and gain a better understanding of the scope of work you might be doing in the future, as well as how many hours certain content takes to create.
Have a Rate Sheet Ready.
When you’re ready to start working with brands for money, it’s important you have firm prices of what you want to charge for each service you offer. Be clear, concise, and confident in your rates—you’re worth it! Not sure how to build a rate sheet? Click here to find out!
Never Underestimate Your Value.
Take a look at the brand you want to work for, and then decide: Are my followers engaged? Will my content provide value for this brand? Is the ratio of my follower number to theirs appropriate? If you can answer yes to all three of these questions, then you can certainly ask for payment in exchange for the work you do.
Never underestimate your value as an influencer—many brands will avoid bringing up price to see if you’ll do the work for free, but if you are engaged, active, and creating high-quality content on Instagram, then you deserve fair compensation for your work.
Take No for An Answer. Then Move On.
You’ll get ‘no’ for an answer more times than you might like or expect, but please don’t let this stop you from continuing to seek out influencer work! We all face adversity in our careers, but the ones who are successful, are the ones who keep trying.
If a brand says no, then maybe it’s meant not to be. If multiple brands say no, it might be time to bounce your rates or content off your friends for their feedback. That doesn’t mean you should give up altogether! Sometimes it’s just a matter of finding the right company to partner with.
Choose Brands that Align With Your Values.
And lastly, if just one thing from this article is going to stick with you, remember to choose companies and brands that align with your values. Taking work form a brand for the sake of work will reflect poorly on your reputation as an influencer. Find companies that you believe in and your followers won’t think twice about whether your content was paid for or organic.
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